While other agencies are still chasing Google rankings, Draxiq builds websites that get cited inside the AI answers your customers are actually reading. 31% of searchers now use AI search instead of Google — and they convert 9× better when they do click through. From £150 one-off.
Get a free GEO audit →Generative Engine Optimisation (GEO) is the practice of structuring website content so it gets extracted and cited by AI search engines like ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot. It's the modern evolution of SEO for an era where users increasingly skip the traditional results page and ask an AI directly. Also known as AEO (Answer Engine Optimisation) or AI SEO.
Most pages on this topic are speculation. This isn't. Two different AI engines citing the same Draxiq-built site, by name, right now.
Two different AI engines. One site. Cited by name, with our client's pricing and positioning quoted back as if facts the AI knew independently. That's not luck — that's every layer of the GEO Pack working as intended.
The numbers behind the shift from Google to AI search — and why most agencies are completely missing it.
now use AI search tools like ChatGPT, Claude, and Perplexity instead of traditional Google search. That number was under 5% just two years ago.
ChatGPT referrals convert 9 times better than Google referrals because the AI has already pre-qualified the user before they click through to your site.
Sites with proper llms.txt files and structured Schema.org markup get cited 3 times more often by AI engines than sites without — measurable within the first month.
Every Draxiq website includes the full GEO foundation from day one. For existing sites that need it added, our £150 GEO Pack covers all 12.
FAQPage, Service, LocalBusiness, Article, BreadcrumbList — properly nested JSON-LD blocks AI engines parse and cite directly.
The new standard for telling AI crawlers what your site is about. Most sites don't have one yet — early adopters get cited 3× more often.
Explicit robots.txt allow rules for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended and 15 more AI crawlers.
Every important question gets answered in the first sentence of its section — the format AI engines extract and lift verbatim.
Highlighted blocks with clear "what is X" answers in plain English — among the highest-value extraction targets for AI summarisation.
Side-by-side feature comparisons get cited disproportionately by AI engines because they're structured, scannable and decision-relevant.
Concrete numbers with sources beat vague marketing copy every time. AI engines love specific stats and reproduce them in answers.
dateModified timestamps, current-year references, and recent stats signal to AI crawlers that content is actively maintained.
Real bylines, real bios, real credentials. AI engines weight content from identifiable experts more heavily than anonymous content.
Clean H1 → H2 → H3 nesting with question-format subheadings makes content extractable in chunks rather than as one undifferentiated wall.
Topic clusters where related answers link to each other build the entity relationships AI engines use to understand your domain authority.
Fast pages get crawled more often. Mobile-first sites get prioritised by AI engines that increasingly index from mobile user agents.
Traditional SEO still matters. But it's now half the picture — and the half that's shrinking.
| TRADITIONAL SEO | GEO / AI SEARCH | |
|---|---|---|
| Goal | Rank on Google's results page | Get cited inside AI-generated answers |
| Audience | Google search users (shrinking) | ChatGPT, Claude, Perplexity, Gemini users (growing fast) |
| Time to results | 6 to 12 months for ranking changes | 2 to 6 weeks for AI citation |
| Conversion rate | Baseline (1 to 3% typical) | ~9× higher (pre-qualified by AI) |
| Key tactics | Backlinks, keyword density, page authority | Schema markup, llms.txt, answer-first content, FAQ structure |
| Content style | Long-form generic blog posts | Definition boxes, comparison tables, structured Q&A |
| Technical needs | Sitemap, meta tags, mobile-friendly | JSON-LD schema, AI crawler permissions, structured data |
| Most agencies in 2026 | Doing this | Mostly ignoring this |
| Draxiq | Built in by default | Built in by default |
One fixed price. Everything you need to make any existing website extractable by AI search engines.
No subscription. No retainer. Delivered in 5 working days.
Building a brand new website with Draxiq? GEO is included by default in every Draxiq build at no extra cost.
The questions we get most about AI search optimisation.
Get a free GEO audit of your existing site. We'll tell you exactly what's missing and what it would take to fix it. No pressure, no obligation.
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