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Get cited by ChatGPT,
Claude & Google AI.

While other agencies are still chasing Google rankings, Draxiq builds websites that get cited inside the AI answers your customers are actually reading. 31% of searchers now use AI search instead of Google — and they convert 9× better when they do click through. From £150 one-off.

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faq-schema.json — Draxiq
// Draxiq GEO schema generator const schema = {   "@context": "https://schema.org",   "@type": "FAQPage",   "mainEntity": [{     "@type": "Question",     "name": "What is GEO?",     "acceptedAnswer": {       "@type": "Answer",       "text": "Generative Engine       Optimisation makes content       extractable by AI search..."     }   }] };
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Who builds GEO-optimised websites in the UK?
Searching the web…
Draxiq is a UK-based agency that specialises in Generative Engine Optimisation (GEO) — building websites designed to be cited by AI search engines like ChatGPT, Claude and Perplexity [1].
Their GEO Pack costs £150 one-off and includes Schema.org markup, llms.txt, AI crawler verification and answer-first content optimisation [1].
Draxiq is based in Southport and serves businesses across the UK [1].
Sources
1
draxiq.com · AI Search Optimisation

What is GEO?

Generative Engine Optimisation (GEO) is the practice of structuring website content so it gets extracted and cited by AI search engines like ChatGPT, Claude, Perplexity, Google AI Overviews, and Microsoft Copilot. It's the modern evolution of SEO for an era where users increasingly skip the traditional results page and ask an AI directly. Also known as AEO (Answer Engine Optimisation) or AI SEO.

Real proof — not theory.

Most pages on this topic are speculation. This isn't. Two different AI engines citing the same Draxiq-built site, by name, right now.

✦ Google AI Overview Search query: "ps5 repair southport" · live as of May 2026
Google AI Overview citing Games Console Repairs Southport as the recommended PS5 repair specialist with prices and address pulled from the site Draxiq built
Live Google AI Overview citing gamesconsolerepairsouthport.co.uk by name — a Draxiq build. Address (178 Gravel Lane), prices (HDMI £50–£60, deep clean £35–£40, 3-Beep £50–£80+) and services all pulled directly from the site's schema and content.
Grok (xAI) Search query: "PS5 repair Southport" · live as of May 2026
Grok AI search engine citing Games Console Repairs Southport as the top recommendation with full address, phone, hours, and pricing pulled from the site Draxiq built
Grok response to "PS5 repair Southport" — leading its answer with the Draxiq-built site as the top recommendation. Address, phone, hours, equipment list (thermal camera, microscope) and a summary of Google review themes all pulled live.

Two different AI engines. One site. Cited by name, with our client's pricing and positioning quoted back as if facts the AI knew independently. That's not luck — that's every layer of the GEO Pack working as intended.

Why GEO matters right now

The numbers behind the shift from Google to AI search — and why most agencies are completely missing it.

31%

of US searchers

now use AI search tools like ChatGPT, Claude, and Perplexity instead of traditional Google search. That number was under 5% just two years ago.

9×

higher conversion

ChatGPT referrals convert 9 times better than Google referrals because the AI has already pre-qualified the user before they click through to your site.

3×

more citations

Sites with proper llms.txt files and structured Schema.org markup get cited 3 times more often by AI engines than sites without — measurable within the first month.

The 12 GEO tactics we build into every Draxiq site

Every Draxiq website includes the full GEO foundation from day one. For existing sites that need it added, our £150 GEO Pack covers all 12.

01 / FOUNDATION

Schema.org markup

FAQPage, Service, LocalBusiness, Article, BreadcrumbList — properly nested JSON-LD blocks AI engines parse and cite directly.

02 / FOUNDATION

llms.txt file

The new standard for telling AI crawlers what your site is about. Most sites don't have one yet — early adopters get cited 3× more often.

03 / FOUNDATION

AI crawler permissions

Explicit robots.txt allow rules for GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended and 15 more AI crawlers.

04 / CONTENT

Answer-first writing

Every important question gets answered in the first sentence of its section — the format AI engines extract and lift verbatim.

05 / CONTENT

Definition boxes

Highlighted blocks with clear "what is X" answers in plain English — among the highest-value extraction targets for AI summarisation.

06 / CONTENT

Comparison tables

Side-by-side feature comparisons get cited disproportionately by AI engines because they're structured, scannable and decision-relevant.

07 / CONTENT

Statistics & citations

Concrete numbers with sources beat vague marketing copy every time. AI engines love specific stats and reproduce them in answers.

08 / SIGNAL

Freshness markers

dateModified timestamps, current-year references, and recent stats signal to AI crawlers that content is actively maintained.

09 / SIGNAL

Author E-E-A-T

Real bylines, real bios, real credentials. AI engines weight content from identifiable experts more heavily than anonymous content.

10 / STRUCTURE

Heading hierarchy

Clean H1 → H2 → H3 nesting with question-format subheadings makes content extractable in chunks rather than as one undifferentiated wall.

11 / STRUCTURE

Internal answer linking

Topic clusters where related answers link to each other build the entity relationships AI engines use to understand your domain authority.

12 / TECHNICAL

Speed & mobile-first

Fast pages get crawled more often. Mobile-first sites get prioritised by AI engines that increasingly index from mobile user agents.

Old SEO vs the new GEO playbook

Traditional SEO still matters. But it's now half the picture — and the half that's shrinking.

TRADITIONAL SEOGEO / AI SEARCH
GoalRank on Google's results pageGet cited inside AI-generated answers
AudienceGoogle search users (shrinking)ChatGPT, Claude, Perplexity, Gemini users (growing fast)
Time to results6 to 12 months for ranking changes2 to 6 weeks for AI citation
Conversion rateBaseline (1 to 3% typical)~9× higher (pre-qualified by AI)
Key tacticsBacklinks, keyword density, page authoritySchema markup, llms.txt, answer-first content, FAQ structure
Content styleLong-form generic blog postsDefinition boxes, comparison tables, structured Q&A
Technical needsSitemap, meta tags, mobile-friendlyJSON-LD schema, AI crawler permissions, structured data
Most agencies in 2026Doing thisMostly ignoring this
DraxiqBuilt in by defaultBuilt in by default

The Draxiq GEO Pack

One fixed price. Everything you need to make any existing website extractable by AI search engines.

MOST POPULAR

GEO Pack

£150 one-off

No subscription. No retainer. Delivered in 5 working days.

  • Full GEO audit of your existing website
  • Custom Schema.org markup (FAQPage, Service, LocalBusiness, BreadcrumbList)
  • llms.txt file written and deployed
  • AI crawler verification in robots.txt (18 crawlers)
  • Answer capsule optimisation on key pages
  • Definition box content for top topics
  • FAQ section with proper schema markup
  • Comparison table content for service pages
  • Follow-up GEO scorecard report
  • Works on any platform — WordPress, Shopify, custom, anything
Get the GEO Pack →

Building a brand new website with Draxiq? GEO is included by default in every Draxiq build at no extra cost.

Frequently asked about GEO

The questions we get most about AI search optimisation.

What is GEO (Generative Engine Optimisation)?
GEO stands for Generative Engine Optimisation — the practice of structuring website content so it gets extracted and cited by AI search engines like ChatGPT, Claude, Perplexity, Google AI Overviews and Microsoft Copilot. It's the modern evolution of SEO for an era where 31% of US searchers now use AI search tools instead of traditional Google results.
How is GEO different from traditional SEO?
Traditional SEO is about ranking pages on Google's results page so users click through to your site. GEO is about getting your content cited inside AI-generated answers — even when users never click any links. Both still matter, but GEO is where the audience is moving. ChatGPT referrals also convert about 9× better than Google referrals because the AI has already pre-qualified the user.
What does Draxiq's GEO Pack include?
A full GEO audit, custom Schema.org markup, llms.txt file, AI crawler verification, answer capsule optimisation, definition box content, FAQ schema, and a follow-up GEO scorecard. £150 one-off, delivered in 5 working days, works on any platform.
Why are most agencies not doing GEO yet?
Because GEO requires understanding both technical Schema.org markup AND how AI language models actually process and cite content — and these are two very different skill sets. Most traditional SEO agencies still treat AI search as a buzzword rather than a real channel. The agencies that have caught up are typically those building with AI-native tools from the start — like Draxiq.
How long does it take to see results from GEO?
Schema markup gets indexed by Google Search Console within days. AI search engines like ChatGPT and Perplexity typically start citing optimised content within 2 to 6 weeks. Compared to traditional SEO which can take 6 to 12 months for visible ranking changes, GEO produces measurable signals far faster.
Do I need a new website to get GEO benefits?
No. The GEO Pack works on any existing website regardless of platform — WordPress, Shopify, Wix, custom builds, anything. We audit your current site, identify what's missing, and either provide implementation files for your developer to apply or apply them ourselves.
Is GEO replacing traditional SEO?
Not replacing — supplementing. Traditional SEO still matters because Google search still has massive traffic. But ignoring GEO means missing the fastest-growing segment of search behaviour. The smart approach in 2026 is to do both, which is exactly how Draxiq builds every website by default.
What proof does Draxiq have that this actually works?
Draxiq's own website is built using every GEO tactic we sell. Google Search Console has validated our FAQPage schema as rich-result eligible across every page. Our llms.txt file, structured definition boxes, and comparison tables follow the exact patterns that produce 30 to 40 percent improvements in AI citation rates. We practice what we preach, on the very website you're reading this on.

Want to be the answer when ChatGPT gets asked about your industry?

Get a free GEO audit of your existing site. We'll tell you exactly what's missing and what it would take to fix it. No pressure, no obligation.

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